It is my pleasure to be writing the first installment of the Aroma Blog. On a new autumn day in Santa Fe we are launching the Aromaland Global website.

When I arrived at Aromaland about a year ago I was overwhelmed by the passion and compassion of the staff I met here. From CEO Ralf Moller and President Elizabeth Bezzerides to all production staff, I found hearts that were giving and minds that wanted to always do the right thing. For over 20 years these Aromaland veterans have poured their souls into providing the very best Aromatherapy products to customers around the globe.

I observed no greed. I observed high quality products being sold at prices much lower than other products of the same categories. Thus my first marketing challenge began. How can we let our customers know the high value of our products when the price points are so low.

Aromaland Global is being launched to do that, plus more. With Aromaland Global we can share our collective soul. We can express what issues we care about and hope you care about these issues too.

A large part of our product mix is personal care products. With the help of our brilliant chemist, Aladdin Ghanem, we have developed a truly natural surfactant. Surfactants are used for cleaning, degreasing, emulsifying, conditioning and creating foam. Paramount has been the development of the most natural shampoos, conditioners, lotions and body washes in the marketplace today.

It is alarming that there are no rules which adequately define “natural” and “organic” in today's world. It is even more alarming that there is not an adequate review or governing panel that monitors anything in the whole cosmetics and personal care industry.
Thus we arrive at the paramount message we wish to deliver. Are your personal care products safe in the long run? The Environmental Working Group and The Campaign for Safe Cosmetics have been very effective on getting out the message, “How Safe Are Your Cosmetics?” These organizations have effectively exposed the possibility that many chemicals found in everyday products can disrupt hormones or even cause cancer. This is the issue of our industry.

Many smaller companies, like Aromaland, have signed the Compact for Safe Cosmetics where we pledge to use only recognized safe ingredients. By going to the independent “Skin Deep – Cosmetic Safety Database (www.cosmeticdatabase.org) you can score your products by company, brand or individual ingredient. Aromaland is proud to have an extremely safe score on our Aromaland Naturals Brand.
The Breast Cancer fund is totally behind these efforts. Their mission is to identify and advocate the elimination of preventable causes for the disease. You can read more about this under the Aromaland Global menu “Prevention”. An ounce of prevention is worth the pound of cure.

We support these organizations because they are doing the right thing. We are aligned with them by heart, mind and soul. Our world is one of passion and compassion where we can do a greater good that benefits all of mankind.
Beauty - Health – Safety are words that seamlessly blend together like an aromatic bath salt. Our goal is to provide products that enhance natural beauty, protect long term health by creating the safest of personal care products.

The best of Aromaland will be participating in the Aroma Blog. We will express the views of all our Aromaland family. There will be many types of heartfelt stories. Also we will keep you up to date with what is going on in our hearts, our minds and our souls.

Thanks for reading the first Aroma Blog,
Michael Barker
Executive Director of Sales and Marketing